In researching our book, The 80/80 Marriage, we interviewed over one hundred people. Our goal? To understand the unique challenges of modern couples. We learned that:
Enter date night. This might just be the most essential habit in marriage. It's the time when we push back against the momentum of life and prioritize time together.
Research shows that its benefits include:
The magic of an amazing date night starts long before the actual date begins. Like any amazing event, it starts with the right preparation. Here are some tips gleaned from date night masters:
Sounds obvious. But it's essential to block out time on your calendars and defend this time from other competing commitments. In fact, we're pretty sure there's a vast conspiracy that includes your kids, your friends, your family, your coworkers, and even Big Tech to prevent you from ever having this time with your partner.
Here's a pro tip from expert Esther Perel. Her big insight: eroticism and desire require space. So leave big windows between when you leave home and the start of the concert or dinner reservation. Don't rush. And if you want to go all the way, set up your date night so that you have an entire evening with no end point.
Decide which of you will take care of planning and date-night logistics. This allows the other partner to experience the night as a surprise and an act of service. And, of course, you can always alternate which of you takes the lead.
The erotic charge and connection that happens on date night also starts well before you leave the house. It builds through spicy texts, emails, and whispers in the ear. It grows through subtle touches, looks, and kisses. If you do it right, the excitement of anticipation can be just as, if not more, exciting than date night itself.
So what exactly are you going to do on date night? We hope to convince you that what you do is less important than how you do it. But still, the question remains: what are you going to do with this precious time together? Here are some ideas to spark your imagination:
There's one final key ingredient for an epic date night: questions designed to ignite your conversations while you are together. You don't need to script out your conversations. But having a few powerful questions to explore will help you get the most out of your time together.
Circle your top 3-5 and try them out:
Check out our latest book…
The 80/80 Marriage flips the old "50/50" script and shows couples a smarter, more energizing way to stop scorekeeping, end resentment, and build a relationship rooted in radical generosity. It gives you a practical, science-backed framework for creating more connection, more teamwork, and more joy—especially in the messy, busy reality of modern life.
Order your copy today!
"Beautifully written and illustrated and brilliantly argued."
— Harville Hendrix & Helen LaKelly Hunt
Getting the Love You Want
"This brilliant book offers a pathway for couples to deepen connectedness."
— Tara Brach
Radical Acceptance
"The 80/80 Marriage gives couples practical tools for shifting out of keeping score."
— John Gray
Men Are From Mars, Women Are From Venus
"The 80/80 Marriage gives couples a powerful way to begin feeling more connected and in love."
— Lori Gottlieb
Maybe You Should Talk to Someone
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